How do you find and entice the best candidate?
Determine your target group
Using four pillars, you can segment the market. This means that you divide the market into clear groups. You can segment your target group using the following pillars:
- Geographic: where are my candidates located?
- Demographic: what is the average age and gender of my candidates?
- Socio-economic: what education have my candidates received, what is their income, desired profession?
- Psychographic: what is the behavior of my candidates?